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ABOUT
MISSION
Jangheung-gun established Jangheung FPC and improved the quality of raw materials and improved production stability by organizing Organic producers of fishermen in the Jangheung area. By unifying distribution channels, we provide producers with standardized prices from direct transactions and a stable source of supply, while providing consumers with consumer/market-oriented safe food based on cutting-edge equipment, sanitary facilities and our own R&D capabilities. We want to serve as a provider platform based on geographies, and as a vertical platform within a large consumer platform.
STRATEGY
1. Service connected to products
- Organic Seaweed
- Seaweed Fulvescens / Sea Trumpet
- Sea Mustard / Kelp
- Other Seaweed
- Brand / Design
(reliability and sensibility) - Product / Product Diversity
(selection and convenience) - Production Base and Logistics
(professionalism and speed)
- Curation
(consumer situation / age / health) - On Demand
(consumption / distribution convenience) - Organic/Low Salt Diet
(market-oriented product)
2. Online combined with Offline
VALUE
SINCERITY
Since 2008, we have put the heart and sincerity of the fishermen in Jangheung, who have been thinking about clean nature for over 10 years and working hard to provide safe food for consumers.
ORGANIC
Our products are works of the pure sea grown only by sunlight and wind without using harmful hydrochloric acid in Deukryang Bay, which was designated as the first special clean water tidal flat industrial zone in Korea.
SHARING
The results of the producer traceability system and the reduction of distribution stages on the supplier platform in which fishermen who are producers directly participate will be a valuable opportunity for trust and sharing for both fishermen and consumers.